Insurers Come To Grips With the Opportunities and Risks of Social Media

Given the strictures that insurance companies face with regard to what and how information must or must not be shared, it’s understandable that executives’ reaction to social media would be to just say, "No." But while some carriers continue to take that posture, most are embracing the phenomenon as an irresistible force with which one must come to terms and potentially use to competitive advantage.